Show Notes

Leon & Rob talk you through our recent win at being awarded The Best UK Business Podcast 2015. Wow 1 year on what a journey.

Also in the show

• Rob talks about the awards show, including the drive from Birmingham to Manchester.
• We talk about what we’ll be wearing on the night
• We go super charged on some traditional Jamaican cuisine to make sure our energy levels are right for the awards.
• Theres so much off the record back stage insights its a great listen to hear what the guys behind SBE got up to.

Show Notes

In today’s show we interview Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker.

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Also in the show

Here’s just a few things you learn from this remarkable Conversion Rate genius;

• Bryan shares amazing insights of Billionaire Jeff Bezo’s 4 pillars of success for the Amazon business which every entrepreneur should emulate.
• Discover the neat distinctions Bryan made between his battle to lose excess weight   and improving businesses like Google and Amazon, they are so profoundly simple but often overlooked.
• Bryan breakdowns why it’s OK to fail and how to bounce back even when your mind, body and soul are convincing you to quit.
• Bryan reveals the secret business lesson he learnt from a major online retailer after the untimely death of the pop icon Michael Jackson. (This lesson is what separates the major players in each niche.)
• Bryan share interesting research from a recent IBM study about Mobile websites that will trigger panic alarms if left unchecked – its shared around the (30 Min mark of the interview)

Hit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability.

Success Quote

• Be better today than you were yesterday.

Recommend Resources

• Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath & Dan Heath
• http://www.psychotactics.com/podcast/  shaun dezousa
• Buyer Legends: The Executive Storyteller’s Guide
• Always Be Testing: The Complete Guide to Google Website Optimizer
• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
• Call to Action: Secret Formulas to Improve Online Results
• Persuasive Online Copywriting: How to Take Your Words to the Bank

Connect

• Web – www.bryaneisenberg.com
• LinkedIn – https://www.linkedin.com/in/bryaneisenberg
• Twitter – @TheGrok
• Facebook – https://www.facebook.com/bryan.eisenberg

Show Notes

Sarah Left School in year 10 with no qualifications worked her way to well into the 40% tax bracket by the age of 24 and started her business aged 28. She’s passionate about helping women understand and confront their financial situation and empowering them to take steps to control it, protect it and grow it.

Sarah will share her own personally journey of how she turned around her negative debt crisis and an abusive relationship.

Also in the show

• Hear the reason why Sarah left school early without a plan or a qualification (This has nothing to do with being academically poor).
• Sarah lets the cat out of the bag about the first-hand knowledge gleaned as a PA to two Jewish directors sailing close to the Mortgage compliance wind.
• Learn the one thing you need in place if your business is expanding at a rapid pace to save you from dropping the customer service ball and bursting at the seams.
• Sarah dispenses some legal advice that anyone who owns a property jointly and going through a break up needs to understand as taking the wrong action could lead you into financial Armageddon.
• Discover why niching her business attracts more clients, with more money without the need for big pushy sales pitches…
• Discover her NO 1 source of perpetual leads, which you can copy and deploy immediately to have an never ending lead supply (and no it’s nor asking for referrals)
• NB You may need more ink for notepad as this episode is jam packed with wisdom.

Success Quote

• Calm seas don’t make skilful sailors
• Don’t let perfection get in the way of a good idea
• An entrepreneur jumps and builds wings on the way down

Recommend Resources

• The Art of Being Brilliant: Transform Your Life by Doing What Works For You by Andy Cope (Author), Andy Whittaker  (Author)
• The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
• Rich Dad Poor Dad by Robert T Kiyosaki
• The Alchemist: A Fable About Following Your Dream by Paulo Coelho

Connect

• Web – www.derek-mills.com
• LinkedIn – https://www.linkedin.com/pub/sarah-drakard/6/62/70b
• Twitter – @E4WSarah
• Facebook – https://www.facebook.com/sarahevolution1