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Small Business Elevation

Small Business Elevation has been created to help small business owners by offering you a route to success through the inspiring messages, guidance and knowledge from Entrepreneurs who have been through the tough times, the great times and know that the key to achieving your goals is not the end point – but the journey. Our Podcast will offer you insight into their world, detailing things that you can learn, take away and implement into your own business for your Success. Keep soaring to higher heights with us Rob & Leon.
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Now displaying: May, 2015
May 25, 2015

Show Notes

Inside today’s show you will hear from “The” Ronnie Bincer “the Hangout helper”, Coach, master Trainer and Google+ hangouts Beta tester – after recently returning from the social media marketing world summit where he was a featured speaker on all things Google hangouts.

Through Ronnie’s free and paid training materials, he actively empowers entrepreneurs to harness technology and apply it to their own industries.

Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Hangouts will help you build trust and establish authority faster than almost any other method.

 

Also in the show

  • Discover the right way to Harness the power of Google + and hangouts to gain influence in the business space you serve… (without being in constant sales mode)
  • Ronnie will explains the various types of Hangouts, how they have evolved and how to use them to improve your personal and business visibility online
  • Ronnie shares a story of how he got hired by a world renowned video marketing expert for six months because he crushed the search results, using a hangout optimisation strategy he had discovered through testing.
  • Ronnie shares 3 of his top 10 apps you can use for marketing purposes to enhance the Live Google Hangout on air Experience.
  • The hangout helper explains the behind the scenes process of how to become a featured speaker at the premier Social Media marketing world summit event.
  • Listen to the explanation Ronnie gives about the biggest problem with getting to grips with Hangouts and how to overcome It.
  • Learn Ronnie’s favourite way to boost productivity when creating public hangout broadcasts that get multiple views on YouTube

Success Quote

  • “Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath”.

Recommend Books

  • Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath

Connect

May 18, 2015

Show Notes

In this episode we speak with Geddy Van Elburg from Holland, who is owner of Ion Moon (founded in 2008), she has been working in the Internet Marketing Industry for around 16 years after a career as a textile artist.

Primarily Geddy worked as a search engine specialist (SEO) at an agency called Exxtra. Followed by usability and search engine advertising (SEA), but always with a link towards web analytics.

Geddy studied web analytics at the UBC and became a certified web analyst in 2010. She was a guest lecturer at University Saxion. (Minor Internet Marketing).

In her work she combines persona’s and human behavior with online behavior to enhance conversion rates. As Geddy still does a lot of SEO consultancy, whilst also playing a role as a web analyst. Mostly it depends on the client and whether they have an SEO consultant on board. Her clients use both analytics and Adwords and this is why we have her as our guest today – so we can find out more about this topic.

 

Also in the show

  • Hear how Geddy became a lead certified trainer for Google UK through her involvement in the EU Cookie law, which eventually culminated into her white paper on the same subject. Understanding the paradigm that “there is a season for planting and a season for harvesting”.
  • To ensure you have the right customers they need to trust you and act on your advice, if they don’t you will experience a disconnect.
  • Hear how when working with new clients, the question “Can we add value” is how she is able to determine whether or not she can achieve a “Win Win” situation for her business and her clients.
  • Learn how Geddy attracts customers into her business by working from a key principle, which is can she add value to the lives and the businesses they work with.
  • Geddy Explains how she took a client from 25 leads per year to 425 after only a few months through a combined approach with her customers using Adwords and Analytics techniques
  • Geddy explains that you are only as good as your last success, always push onto the next success.
  • Hear how Geddy directly explains how being in the mind of your target audience is the key to true marketing success, identifying regional trends, accents and culture in order to explode your results.
  • Learn that mobile readiness is the way forward and needs to be combined with content in order to grow your business successfully.

Success Quote

  • “Keep focus not on what you sell, but to whom you sell. The focus is always on the audience”.

Recommend Books

  • Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg

Connect

May 11, 2015

Show Notes

In this episode we speak with Becky Walsh, who has been turning the world of self-development on its head for years with her down-to-earth and uniquely funny style. Becky’s teaching effortlessly blends her unique humour, with ground breaking “smack-on-the-forehead” insights that put YOU in control of your own life and business.

Becky is a Hay House author of the book ‘You DO Know – Learning to act on intuition instantly’ as well as five more published books and e-books. Becky is a sought after speaker and has appeared at the world renowned seminar ‘I can do it’. Becky isn’t shy of the media having hosted her on show on LBC 97.3 radio in London, Hay House Radio and is a pundit for BBC Bristol.

Her own TV show ‘Becky’s Life Hacks’ is airing on Made in Bristol channel. Becky also writes for Huffington Post and Psychologies Magazine.

Becky is a leading expert in self-belief which she teaches around the world.

 

Also in the show

  • Hear How Becky sold her house in the UK and moved to San Francisco in the USA to become a psychology student. Where she found her creative intuition which lead to her two published book.
  • How you can tell by the sound of a person as to whether they are upbeat – high pitched, Depressed – low pitched, people who are lost are out of tune. You Do Know
  • Becky explains how her dyslexia changed her career path for the better and brought out the creative genius in her to become a life coach to actors and actresses
  • Why as a small business owner you should listen to Becky’s paradigms on Intuition
  • Becky explains how Intuitive ideas lead you to making money by using your Intuition to know that your gut feel is something you should take more notice of. But more importantly that you should use your Heart Intuition, which can guide your notion of creative and heart felt decision making.
  • Learn about the two human motivators “Fear & Love”.
  • Learn how being an author can mean that as a writer you either write about the world or you create the world through your writing.

Success Quote

  • If you’re not loving what you do, try and find something else.
  • If its scaring the ba-jesus out of you, it’s because you’re being to independent

Recommend Books

  • The War of Art by Stephen Prestfield
  • I Heart Me – Dr David Hamilton
  • You Do Know – Learning to act on intuition instantly by Becky Walsh

Connect

May 4, 2015

Show Notes

In this week’s high energy episode we interview Jack Daly an expert in corporate culture who inspires audiences to take action in customer loyalty and personal motivation.

Jack shares his 30+ years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. Jack is a proven CEO/Entrepreneur, having built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.

 

Also in the show

Here are just a few wisdom bombs that jack will dispense in to your psyche;

  • Hear how iron man jack started his first entrepreneurial endeavour at age 12 and was raking in a healthy 70% profit margin recruiting a  team of 5 people.
  • Discover how at aged 13, he had interviewed over 200 successful entrepreneurs to extract the real secrets for lasting success (He has boiled it down to 4 simple steps).
  • Why building the right company culture is the best weapon for success if you’re in a highly competitive market, Jack explains his theory on why companies like Zappo’s are a good company to model.
  • Iron man Jack waxes lyrical about the profound lessons he learned in the hard money business. This charts the highs and lows of him and three associates building a company from ground zero to employing 750 employees with a sale value of $43 million in less than 5 years.
  • Why jack recommends every entrepreneur should come to Las Vegas, and it’s not to visit the strip or the Mecca of boxing, but to witness first hand a Billion dollar working culture that could revolutionise how you do business.
  • You get to hear the remarkable story of how jack uses his hyper growth sales strategies to help two ex career military professionals  increase sales by 24,836% and help turn them into a fortune 500 Company, which are ranked No 2.
  • Learn why you need to be a disruptive player in your market space or run the risk of becoming a business dinosaur, Jack connects the dots of the major business technology shifts taking place that will turn certain sectors on their heads for ever.

Success Quote

  • “Focus precedes success”.

Recommend Books

  • Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably by Jack Daly
  • Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail

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